Citywest was a tough one. The Brief was lacking to say the least. other than knowing the number of rooms and the type of people that stay in hotel we had nothing. I took inspiration from the variety of people they mentioned who stay in the hotel. They come from all income groups and incorporate various nationalities and cultures. This made Citywest a chameleon hotel, it adapts to everyone. The logo was inspired by the chameleon eyes and the iconic front window of the hotel.