Sproose is a new start-up business based in Dublin Ireland. Founded by Cormac Lavelle, Conor Wilson, Patrick Mc Kenna and myself we set out the task of creating a laundry service website and phone application that collects, cleans and returns your laundry.
With the Sproose brand I wanted to create something that didn't appear ‘typical laundry’ blues & white for example. I wanted Sproose to be about more than just laundry. The name Sproose is a neologism inspired by the word spruce as in to spruce yourself up. So Sproose is primarily about laundry but also about the positives that having fresh clean clothes promote. Feeling and looking good. The mark was inspired by the process and journey, from the washing machines to the cars picking and dropping off laundry the process is ever revolving.