Lady Helen McCalmont, the previous owner of Mount Juliet estate, was renowned for her qualities as a hostess and she personally oversaw the gardens and kitchens of the estate in the 1920s. Lady Helen also had a passion for horse riding and occasionally took part in fox hunting.
The design brief was to create a quirky brand while still retaining the elegance of bygone days. I decided to tell the story of a fox getting the better of Lady Helen through supporting graphics in the form of small icons. It is a glimpse into the past, and I adopted a light-hearted theme to illustrate the nature of the relationship between the estate owners and their cunning bushy-tailed residents in the early part of the twentieth century. As Lady Helen was an accomplished rider and her preference was side-saddle this little detail is illustrated in one of the icons. All the illustrations were inspired by her lifestyle, and the objects are all from the 1920s and are associated with the high standards of living that were such a part of Lady Helen’s life in Mount Juliet.