Brimnes Hotel & Cabins is an outstanding Swiss resort where people can both relax and experience adventurous outdoor activities. Activities include canoeing, hiking, and skiing. The task at hand was to capture the essence of the beautiful outdoors within the logo and to also to incorporate their cabin facilities with emphasis on outdoor activities. The logo takes inspiration from scout-style badges and the scenic landscapes surrounding the resort.
I was originally asked to design two versions; one standard logo and also a winter-themed logo that was solely promoting use of their cabins. I decide to add an extra element by creating 4 separate themes, 3 of which are differentiated by colour. Each of the colours represent a season. The premise is that the web design and print material can be ‘switched up’ depending on the season. I also worked the colours in such a way that Spring, Summer and Autumn could represent morning, day time and night time. This could allow for back-lit signage to be illuminated in different colours throughout the day.
Winter Themed Logo
I differentiated the winter-themed logo with a few simple elements; replacing the canoes with skis, adding snow to the mountain peaks and around the cabin floor, as well as adding icicles to the cabin roof. Instead of just replacing the typography, I thought it more fitting to add an iconic cabin door sign.