Auburn is a start-up outdoor activity company based in the USA that I had the pleasure of working on at the beginning of 2017. With the logo I wanted to represent the ideas of adventure and the great outdoors that Auburn holds close to its heart. With this in mind I chose a bold and prominent mountain scape against the backdrop of a rising sun to symbolise the feeling of a new day for adventure where you head out in the wild uninhibited by the boring monotony of everyday life. The simplicity of the design was chosen to produce something timeless that would not look out of place alongside the titans of the industry. As well as this the bold, imposing and colourful style is a nod to the highly influential work of designer Aaron Draplin
New York in the 1940s is the main inspiration behind the design of a drinks menu for the eclectic Dublin bar Idlewild. The menu is presented as graphic novel of sorts, telling the story of “The Secret Affair” which a fictional account of an affair between Hollywood actress Marilyn Monroe and United States President John F. Kennedy.
With this in mind I wanted to give the cover and the opening and closing pages the feel of a secret CIA document. The pages contained inside tell the story of “The Secret Affair” over a seven day period using illustrations highly influenced by the famous American graphic designer who’s work was widely prominent between the 1940’s and the 1960’s, Saul Bass.
It is said that our history defines us. What our ancestors have achieved in the past shapes who we are as a people for generations to come. In 1798 the Grand Canal was built in Tullamore and in 1804 liked up with the Shannon to provide an artery of business and trade running from Dublin to the west. in the process it breathed life into every town and village along it's mercurial banks. This history was highly influential in my development of the label design. The Label wraps around the bottle in the same way the Grand Canal route bended and weaved through the heartland of Ireland.
As well as this the label is inspired by "The Adventurous Spirit" which is one of the core values of Mór Gin. At Mór we feel the Adventurous Spirit is woven into the soul of every Irish person who dreams of achieving something bigger than the small island nation we call home. For centuries Irish men and women have ventured to all corners of the globe in the pursuit of a dream and this is no different for our master distiller Eoin Bara who travelled the world to learn about and perfect his craft. He has truly created an adventurous spirit for the adventurous of spirit.
One of the most recognisable symbols of travel and adventure is the postage stamp which historically has been used to safely send home written accounts of adventure and travel. I incorporate this into the background of the label to create a bold and original label design that embodies history, inspiration and adventure.
Mór Irish Gin pineapple edition is a gin that differs in both style and flavour to the original wild berry gin and therefore the design required something fun and fresh to match the splash of tropical flavour that marks this gin out from the norm. The vibrant watercolour illustration of the pineapple dominates the label and very much brings the difference in flavour to the forefront.
Lola & Baxter is a healthy dog food mix product line made from exclusively natural ingredients. The company was established by Iman Yarjina and his inspiration derived from his love and devotion towards his two dogs, Lola and Baxter.
The concept for the branding was simple: as the brand was to focus strongly on the idea that the pet food could be eaten safely by humans I wanted to add human characteristics to both dogs and use them as the brand ambassadors.
Packaging for online buyers would resemble that of a contemporary postal box with printed stickers to indicate the ingredients. I feel this gives the product a more personal, hand-made image.. The in-store packaging is a hand-crafted themed bag using natural and recyclable materials.
I was asked to come up with a new Irish Whiskey concept.
I focused my research on the famous Irish female pirate, Grace O'Malley (Grainne Uaile) who sailed the seas in the seventeenth century. The Label form was inspired by a ships bow and the overlapping wrap represents the water line. The logo pulls inspiration from the O'Malley coat of arms which displayed a small ship on top of a shield.
Brimnes Hotel & Cabins is an outstanding Swiss resort where people can both relax and experience adventurous outdoor activities. Activities include canoeing, hiking, and skiing. The task at hand was to capture the essence of the beautiful outdoors within the logo and to also to incorporate their cabin facilities with emphasis on outdoor activities. The logo takes inspiration from scout-style badges and the scenic landscapes surrounding the resort.
I was originally asked to design two versions; one standard logo and also a winter-themed logo that was solely promoting use of their cabins. I decide to add an extra element by creating 4 separate themes, 3 of which are differentiated by colour. Each of the colours represent a season. The premise is that the web design and print material can be ‘switched up’ depending on the season. I also worked the colours in such a way that Spring, Summer and Autumn could represent morning, day time and night time. This could allow for back-lit signage to be illuminated in different colours throughout the day.
Winter Themed Logo
I differentiated the winter-themed logo with a few simple elements; replacing the canoes with skis, adding snow to the mountain peaks and around the cabin floor, as well as adding icicles to the cabin roof. Instead of just replacing the typography, I thought it more fitting to add an iconic cabin door sign.
Bagots Hutton Wine Emporium is a relaxed and friendly wine bar serving high quality rustic food as well as a broad selection of fine wines. Patrons should expect a five star rating for comfort and service and combined with a relaxed night time bar atmosphere, Bagots Huttons will not disappoint.
The logo is inspired by the classic wine bottle shape and is constructed by using the letters B and H. The colour scheme reflects a relaxed, muted and exclusive atmosphere and is also drawn from the richer colours related to wine, bottle green and burgundy.
Donnybrook Studio is a new creative space being built as an activity centre for young people in Dublin to spend their time. The Brief was to create a modern brand that might appeal to the hipster class. I pulled from this idea of the hipster and what they stand for. They like to break trends, go against the grain, be different and cool. I created a movement effect on my logo along with a bold confident font and a youthful colour palette to represent this.
Jacobs Inn is a hostel situated in the heart of Dublin city. As one of Dublin’s top rated hostels they have a variety of nationalities walking through their doors. The brief was to create something that reflected the company being Irish but to also make sure the brand would appeal to young explorers of the world. I gathered inspiration from all things Irish. The iconic Sugarloaf mountain, the Dublin Spire, the Giant’s Causeway and the extinct Irish Elk.
Lady Helen McCalmont, the previous owner of Mount Juliet estate, was renowned for her qualities as a hostess and she personally oversaw the gardens and kitchens of the estate in the 1920s. Lady Helen also had a passion for horse riding and occasionally took part in fox hunting.
The design brief was to create a quirky brand while still retaining the elegance of bygone days. I decided to tell the story of a fox getting the better of Lady Helen through supporting graphics in the form of small icons. It is a glimpse into the past, and I adopted a light-hearted theme to illustrate the nature of the relationship between the estate owners and their cunning bushy-tailed residents in the early part of the twentieth century. As Lady Helen was an accomplished rider and her preference was side-saddle this little detail is illustrated in one of the icons. All the illustrations were inspired by her lifestyle, and the objects are all from the 1920s and are associated with the high standards of living that were such a part of Lady Helen’s life in Mount Juliet.
Speciality labels designed for Boardroom Spirits Distillery in the USA. A unique premium product, this original line is made exclusively from (organic) fruits and vegetables.
To suggest purity the labels use the commonly recognized graphic elements of the Periodic Table and the layout of Pantone chips.
Beat radio station rebrand. This was one of the wildcard options. I wanted to create something very striking and powerful. The inspiration came from different forms of sound waves.
Sproose is a new start-up business based in Dublin Ireland. Founded by Cormac Lavelle, Conor Wilson, Patrick Mc Kenna and myself we set out the task of creating a laundry service website and phone application that collects, cleans and returns your laundry.
With the Sproose brand I wanted to create something that didn't appear ‘typical laundry’ blues & white for example. I wanted Sproose to be about more than just laundry. The name Sproose is a neologism inspired by the word spruce as in to spruce yourself up. So Sproose is primarily about laundry but also about the positives that having fresh clean clothes promote. Feeling and looking good. The mark was inspired by the process and journey, from the washing machines to the cars picking and dropping off laundry the process is ever revolving.
Platinum are a hair extensions company based in Ireland and the USA. They specialise in making premium quality hair extensions created from real human hair. The previous brand was looking very dated and I was given the opportunity to rebrand the company in Ireland.
From my research I wasn't surprised to learn the main reason women invest in hair extensions is to feel more confident in themselves. They desire thicker fuller hair. The logo represents the product with a “P” attached to a plus symbol all surrounded in one package. The message being that platinum has everything you require in your hair extensions supplied all in this one package.
Whistlers is the bar of the Croydon Park Hotel. The brief was pretty open on this one. Basically, each designer had free rein to design whatever they thought might work best for the bar. This was my option. The name says ‘traditional’ bar, so I decided to go with a theme, fonts and illustrations that evoke this idea of an old time ‘traditional’ bar. I injected the design with a blast of modern color to bring it to life.
Citywest was a tough one. The Brief was lacking to say the least. other than knowing the number of rooms and the type of people that stay in hotel we had nothing. I took inspiration from the variety of people they mentioned who stay in the hotel. They come from all income groups and incorporate various nationalities and cultures. This made Citywest a chameleon hotel, it adapts to everyone. The logo was inspired by the chameleon eyes and the iconic front window of the hotel.
The aim with this mark was to create a concept that could really relate to the history of Mount Juliet. In 1757, the Earl of Carrick named his new estate after his wife Juliet - it was from this I took my inspiration. I incorporated the coat of arms for the Earldom of Carrick and the Earl of Carrick into this logo. Accompanying the arms is a nod to the iconic Mount Juliet bridge, appearing at the top of the crown.