Lola & Baxter is a healthy dog food mix product line made from exclusively natural ingredients. The company was established by Iman Yarjina and his inspiration derived from his love and devotion towards his two dogs, Lola and Baxter.
The concept for the branding was simple: as the brand was to focus strongly on the idea that the pet food could be eaten safely by humans I wanted to add human characteristics to both dogs and use them as the brand ambassadors.
Packaging for online buyers would resemble that of a contemporary postal box with printed stickers to indicate the ingredients. I feel this gives the product a more personal, hand-made image.. The in-store packaging is a hand-crafted themed bag using natural and recyclable materials.