The concept for this project was to amplify the brand story through the premium and bespoke packaging that is layered with detail and design elements to invite the consumer into the secret garden of Muckross.
This new spirit brand was born in Muckross, Killarney, a mystical part of Ireland that remains unspoiled by time, and hides a natural garden of delicate flora, wild fauna, and bountiful meadows that inspired this wild and unhurried gin with an unmistakable wild side.