Branding and packaging design for The Muff Liquor Company's potato based Gin.
Muff is a small village in County Donegal, Ireland. The brand was inspired by a local farmer, Philip McClenaghan and his old style methods of concocting unusual potato based spirits in the back shed of his flourishing potato farm in the early 20th century.
The tone of voice is classic, historical but with a fresh twist. A modern take on a classic Generation.